If you've asked three different web agencies in Lomé for a quote, you've probably gotten three very different numbers — sometimes 5x apart for what sounds like the same thing. That's not because one agency is scamming you. It's because "website" means completely different things depending on what's actually built. This guide breaks down real 2025 pricing in Togo so you know what you should be paying, and why.
Why website prices vary so much in Togo
A landing page with your logo and phone number is not the same product as an e-commerce store that takes payments, tracks inventory, and ranks on Google for your industry. Most price confusion comes from comparing a quote for one against a quote for the other.
The three biggest cost drivers are: custom design versus template (a template can be reused across clients; a custom design is built once for you), whether SEO is built in from the start (retrofitting SEO later costs more than building it in from day one), and ongoing support (some agencies disappear after launch; others include months of fixes and updates).
If a quote is significantly cheaper than everything else you've seen, ask specifically what's excluded — SEO, hosting setup, and revisions are the three things most often cut to hit a lower number.
2025 price breakdown by project type
Here's what businesses in Togo are actually paying for different types of websites this year:
| Project Type | Price Range (CFA) | Typical Timeline |
|---|---|---|
| Basic business website (1-5 pages) | 150,000 – 350,000 | 1-2 weeks |
| Professional multi-page site with SEO | 350,000 – 650,000 | 2-3 weeks |
| E-commerce store (Stripe/payment integration) | 500,000 – 900,000 | 3-5 weeks |
| Custom web application / platform | 900,000 – 1,500,000+ | 6-12 weeks |
| Mobile app (iOS + Android) | 1,200,000 – 2,500,000+ | 8-14 weeks |
What a proper quote should include
- Mobile-responsive design that works on the phones your customers actually use
- Basic on-page SEO — page titles, meta descriptions, and structured data, not just "a website"
- A WhatsApp or phone contact flow, since that's how most Togolese customers convert
- At least one round of revisions after you see the first draft
- Domain and hosting setup guidance, even if you pay those separately
- A short handover — how to update text/images yourself, or who to call when you need a change
Hidden costs to watch for
The sticker price on a website quote is rarely the full story. Domain registration (10,000-20,000 CFA/year) and hosting (15,000-40,000 CFA/year) are usually separate and recurring. If you want ongoing changes after launch, ask whether that's billed hourly or included for a set period — this is the single biggest source of surprise invoices.
E-commerce sites carry an extra layer: payment gateway fees (Stripe, Flutterwave, or similar typically take 2-4% per transaction) are separate from your development cost and apply forever, not just at launch.
How to choose without overpaying — or underpaying
The cheapest quote and the most expensive quote are both risky in their own way. A quote far below market usually means corners cut on SEO, mobile responsiveness, or support. A quote far above market doesn't always mean better quality — sometimes it just means a bigger agency with higher overhead.
Ask any agency you're considering for two things: a live example of a site they built for a business like yours, and a clear line-item breakdown of what's in the price. If they can't produce either, that's your answer.